Chandler goes in-house for slick marketing booklet (The Arizona Republic)
It's a departure from Chandler's own two previous incarnations of the marketing material, when the task was farmed out to outside companies. The result: Chandler will be spending a fraction of the $25,000 it did in 2000-2001 for its "One City" campaign.
FX Promotes Reiss to VP of Marketing (MultiChannel News)
FX Thursday promoted Lance Reiss to vice president of marketing.
FX Ups Reiss to Marketing VP (TVWeek)
FX has promoted Lance Reiss to vice president of marketing. Mr. Reiss will oversee media planning, vendor negotiations, online content distribution and day-to-day oversight of the marketing budget, in addition to managing FX’s relationship with media-buying agency Mediastorm. Mr. Reiss previously was director of marketing and advertising for the network. Before joining FX in 2002 as manager of ...
PR Extends Your Marketing Dollars in Tight Times (PRWeb via Yahoo! News)
Public relations is one of the most under utilized avenues to dedicate your dollars to, especially when marketing dollars are tight. And boutique PR firms give the most bang for the buck, particularly if they have a breadth of experience to provide a well rounded program. The ROI on public relations campaigns can be astounding when compared with advertising.
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